I am currently a college student majoring in advertising with a minor in marketing at S.I. Newhouse and Syracuse University, and I am eager to apply my academic knowledge, creativity, and strong interest in brand strategy to a hands-on professional environment. I am interested in developing a solid foundation in advertising principles, consumer behavior, digital media, and campaign planning. My marketing minor will hopefully strengthen my understanding of market research, branding, and audience targeting. I enjoy analyzing how messages are crafted to reach specific demographics and how creative strategy and data work together to shape successful campaigns.